![]() “That is an expectation of that user group,” he said. Phillips said young users “massively over-index” in wanting on-demand control. And if you were someone who didn’t subscribe to a premium service like Spotify or Apple Music, you probably ran right into the arms of YouTube to hear that new song - where the economics for music labels have historically been pretty awful.īut this new feature certainly has the potential to help in that department. The most annoying thing about free Pandora was that you couldn’t immediately hear that new single from a music superstar. “A big thing was promoting new content, new music,” Phillips said of the label support, which makes sense. This all seems like a great deal for listeners - and Pandora too, because it gets a chance to upsell people to its slick $10 product - but why are the music labels on board? ![]() Phillips added that you would be able to use the unlock feature “multiple” times a day, though the upper limits are being tested as well. And while Pandora is also testing out different lengths of “unlock” time, Pandora Chief Product Officer Chris Phillips told Business Insider that these tests will be in the realm of 15 minutes, 30 minutes, or an hour. ![]() The ad lengths will vary, though typically they will be 30 or 45 seconds, with a 15-second minimum watch time before you can skip it. Account icon An icon in the shape of a person's head and shoulders. ![]()
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